For all of us who constantly think of ideas for new companies… this is the right place to start. I’ve keep this image on my phone for a while and I quickly run through this filter before spending too much time on the “possibilities”. Photo credit to my buddy Sean.
What are your problems? That’s what you should be working on. Businesses are solutions to problems. Solutions come from ideas. Ideas are hypotheses. These hypotheses need to come from a defined problem. Humans have problems.
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