Dane Reynolds, authenticity, awesome.

What’s your take on the surf market in general from the perspective of a professional athlete and now launching your own business?

Oh my goodness, I don’t know, I hear times are rough? Honestly, I surf, I put out web videos, I travel as much as I can and soak up everything I can, design T-shirts, ads, try to do trips with people I like, and beyond that I’m worthless. [Laughs] I designed the shirts but I don’t know how they sold. Surfing has stunted my growth, as far as responsibility and finances and that sort of stuff goes. So yeah, I don’t have much perspective on the state of the surf market. Maybe we’re on a kamikaze mission, who knows…

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